Norman Pattiz Announces Crucial Results Regarding the Effects of Podcast Advertising to Brand Recall and Customer Shopping Behaviour

In 2016, Norman Pattiz made news headlines following his announcement on the effects of podcast call advertising to marketing and buyer behavior. The chief executive officer of PodcastOne was assisted by Tom Webster of Edison Research to announce the results. The two companies initiated the project. The aim of the project was to find out the effects of podcast advertising to products. In the research program, five prominent brands were used. The brands have different classifications and use. The results offered a detailed review of pre and post podcast advertising. Through the study, Edison Research identified the gratifying effects of podcast advertising on branding. They also marked client’s interest to purchase the commodities after podcast advertising.






From the report, the following results were found:



  • After the podcast campaign, 7% of the listeners mentioned their preference for a certain grocery store. Financial services products increased in sales by 47% following the podcast recall campaign.
  • After the campaign, the product awareness of an automobile increased by 37%. More than a third of the listeners had an eye for the product.
  • After the study, more people had a positive response towards an automobile. Product preference increased by 60%.
  • A casual dining hotel garnered 76% after the podcast campaign.


Research Findings



Edison Research found it necessary to conduct the study campaign separately. This was to evaluate the accuracy and reliability of the results. The five prominent brands possessed a good reputation. Others, however, had an average reputation in the market. They were considered to be in the trial stage of gaining a competitive market niche. To find out how effective they were, the podcast advertising campaign was spread over six weeks. The same campaign mechanism was applied in each case study. From the results, a conclusion was made that buyers, in this case, the audiences, were keen on the advertised brands. They also showed the willingness to purchase the products.



According to Norman Pattiz, PodcastOne will independently announce the results. This is aimed at proving that podcast advertising is effective to marketing. From the acquired results, PodcastOne entered partnerships with the aim of determining that podcast advertising has a positive impact on branding.

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Follow Norman Pattiz @norman_pattiz




Norman’s Profile



Norman Pattiz is the executive chairman of PodcastOne. He is also the founder and chairman of Westwood One. This is America’s largest and best provider of news in entertainment, sports, talk as well as traffic programming. Under his leadership, Westwood One has topped the list of best news providers in the United States of America.

The Lung Institute – Improving the Life of Patients through Innovative Treatments

The Lung Institute is an American organization with offices located in several places. The Lung Institute is entirely dedicated to helping people with chronic lung disease to have an easier life. The offices of the Lung Institute are located in Tampa, Florida, Nashville, Tennessee, Dallas, Texas, Scottsdale, Arizona, as well as Pittsburg, Pennsylvania.

Respiratory illnesses have a high impact on the quality of life for the patients. Diseases such as interstitial lung disease, chronic obstructive pulmonary disease (COPD), or pulmonary fibrosis are damaging both to physical and mental state of the patient. Simple tasks from the likes of walking, taking a shower, or cooking become more than challenging, and in more severe cases they even become impossible.

Conventional treatments for lung disease used to commonly result in a number of adverse side effects. That was due to the fact that those treatments target the symptoms of the illness instead of aiming to minimize the progression of it. That leaves patients with respiratory diseases no better options for treatment. That inspired the Lung Institute to develop something better – stem cell therapy.

According to experts from the Baylor College of Medicine, the stem cell therapy aims at working on the root of the respiratory illness. The stem cells are derived from the body f the patient who is being treated. Autologous stem cells are used for the procedure. Stem cells are the cells that possess the natural healing properties of the body. This kind of treatment is more beneficial because it both targets the symptoms and alleviates them, and works at slowing down the respiratory illness dramatically as well. Because of that, the patient has better chances at getting healthy again. The stem cell treatment involves minimal invasiveness.

There are three main physicians at the Lung Institute. The senior medical director of the Lung Institute is Mr Jack Coleman, Jr., MD. He works at the location in Nashville, Tennessee. Mrs Sreedevi Marakatham, MD occupies the position at the clinic in Dallas, Texas; and Mr Brian Goldwasser, MD is at the position at the hospital in Pittsburg, Pennsylvania.

Over the years, the Lung Institute has been developing treatments and therapies for patients who have both chronic and non-chronic respiratory diseases. Read the testimonials on

Dr. Richard Shinto Provides InnovaCare Health Solutions With Innovative Leadership

Dr. Richard Shinto is the president and CEO of InnovaCare Health Solutions, LLC. After earning an undergraduate degree from UC Irvine and an MBA from University of Redlands, Richard Shinto attended the State University of New York, Stony Brook where he earned his medical degree. Before taking over at InnovaCare Health Solutions, Dr. Shinto had a diverse and distinguished medical career. His innovative leadership is informed by the more than 20 years’ experience he has in clinical and operational healthcare and managed care. This has helped him to develop a patient-centered perspective balanced by an understanding of the business of healthcare.

This caring, innovative leader began his medical career working as a pulmonologist and an internist in Southern California. Since that time he has gone on to hold a variety of leadership positions in the healthcare field. Before taking the position at InnovaCare Health, Dr. Shinto was CEO of MMM Healthcare, Incorporated and PMC Medicare Choice ,Inc. He was also president and CEO of Aveta Inc. from 2008 until 2012 when the company was sold. He also was a member of the management team at North American Medical Management of Illinois and Chief Medical Officer at NAMM California. Prior to that, he served as Medical Pathways Management Company’s Chief Medical Officer and Chief Operating Officer. Read more about Rick at Intelius

From 1996 to 1997 Dr. Shinto was MedPartners corporate vice president of medical management. He then became Chief Medical Officer at Cal Optima Health Plan located in Orange County, California. In addition to his many year practicing medicine and over two decades holding leadership positions at some of the most respected managed care organizations in the country, Dr. Shinto is also a published author. Drawing on his work in all levels of the medical profession, he has written a number of well-received articles on clinical medicine as well as healthcare in general.

Since he’s taken over at InnovaCare Health Solutions, the company has focused on continuing to develop strong patient-provider relationships. InnovaCare and its subsidiaries are known for the sustainable models of managed care they have built. The company offers quality driven, innovative, coordinated and cost-effective care, as well as a dedication to ensuring the needs of its patients are always handled appropriately. Under Rick Shinto’s leadership, InnovaCare Health Solutions has developed a reputation for providing quality healthcare services through the use of experienced healthcare professionals and the innovative insurance support of Medicaid and Medicare.

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What Makes WEN Wonderful

WEN by Chaz is arguably the most unique salon-style cleansing conditioner available to the public, and what makes it even better is the fact that it won’t break your bank account, unlike most high quality hair care products!

WEN Hair Care’s “Cleansing Conditioner” is a specially formulated product that was made to replace your shampoo, conditioner, detangler, and leave-in conditioner, which not only saves you tons of money, but tons of time! In addition, the cleansing conditioner thoroughly cleans your hair without the use of harmful chemicals, as well as leaving no need for extensive lathering! The whole goal of WEN’s Cleansing Conditioner is to leave your hair with long lasting moisture, manageability, and strength.. not to mention that it provides better color rendition as well, what more could you possibly ask for?

Most products we tend to use on our hair strip it of all the natural oils that keep it healthy, but WEN’s Cleansing Conditioner was designed with this in mind, making it a point to not strip your hair of the necessities that keep it so beautiful so often! Instead, it provides a balancing effect which allows your hair to look its best all the time, using little to no energy – perfect for those who tend to wake up late and have to rush through their morning shower and hair styling routines!

In a nutshell, the mere fact that WEN can be used on all hair types, that it replaces so many money-munching hair products, and that it was carefully created by such a successful hair stylist are enough to prove why it is so wonderful, and so unique. Though, you will find time after time WEN surprising you with satisfying results and little things that make you love it even more…so don’t just take my word for it, go treat yourself to some of WEN’s Cleansing Conditioner, your hair deserves it!

Purchase WEN products on EBay.

The Amazing Story That Will Make You Fall in Love with Betsy Devos!

Betsy Devos is the current chairperson of Windquest Group, a privately owned multi-company group that invests in clean energy, technology, and manufacturing. Betsy founded the firm with Dick DeVos, her husband. Betsy went to Calvin College in Grand Rapids, Michigan where she graduated with Bachelor of Arts degree. Betsy has served on the boards of several charitable and civic organizations both locally and nationally. Some of them are Kids Hope USA and Kennedy Center for the Performing Arts.

Betsy’s involvement in education

She has served as the chairperson of American Federation for Children the leading choice advocacy group in the United States. Through the federation, she has fought boldly for reforms in the education sector that have given parents more options for their kids’ education. Because of her work, more than a million children are now schooling in schools of their choice rather than being restricted by zipping codes in schools that do not suit their needs.

Betsy has also started new education opportunities in West Michigan. Together with her husband dick, they started West Michigan Aviation Academy in 2010, a public charter high school that was inspired by their love for education and Dicks love for aviation. Through their philanthropic foundation, they have also donated millions of dollars. Combined with her Christian beliefs, Betsy is a great philanthropist who has created a very significant impact on people’s lives.

Betsy has been participating in education matters for almost 30 years as a voice for parents and an advocate for children. She is mostly passionate about policies that help underserved children get a quality education. Read more on Los Angeles Times.


Betsy began her political involvement more than three decades ago as a volunteer for President Gerald R. Ford. Although her participation has included several leadership roles, her focus has always been education reforms and choice. She has served as the chairperson of Michigan Republican Party from 1996 to 2005 and has served on the Republican National Committee.

Betsy’s interview on Philanthropy Roundtable

Betsy said that visiting underprivileged kids at Potter’s House Christian School together with her husband is what inspired them to keep going back to the school to support individual students, which later grew to a larger commitment. Their kids also played a bigger part in them expanding their philanthropy, despite the fact that they could afford better schools for them, they felt it was only fair that others get the same. Read her interview with Philantrophy Table.

Both Betsy and her husband became politically involved in matters of education. In fact, they were involved in passing the first charter-school bill in 1993. She went ahead to describe how she and Dick have been involved in education politically.

On her greatest achievement, Betsy said it is the tax-credit scholarship program in Florida. The program has enabled Florida to have the best broad education choices in the US, and as the program expands, more students are attending the school of their choices. She also mentioned the progress in Louisiana and Indiana.

On her long-term hopes, Betsy would like technology given enough attention. Programs that can help students with what the lecturer is teaching may be ideal for the future. On matters of homeschooling, Betsy was not against the idea. She was also in support of charter schools.

In conclusion, Betsy Devos is an amazing woman who has done so much for parents and children regarding education.

George Soros Fights Against The Power Of Prejudice

There are so many injustices imposed onto individuals these days; governmental struggles against the use of cannabis that ill individuals have need of to bestow upon them moments that calm their seizures, common people who have experienced incarceration as a result of a lack of assets to retain a capable litigator, to uphold the civil rights of the population from being taken advantage of, as they’re looked upon as being outside of the norm, such as gay people or transgendered residents. Assets are frequently a factor for why such discriminations are tolerated, for the reason being that wealth is necessary to fight it.

George Soros has developed and makes great use of wealth, and Mr. Soros chooses to use its power to forming positive improvements to civilization. George encountered a very delicate launching of his exploration of life when he was young in Hungary. At 14, Mr. Soros came up against the power of the Holocaust camps since George is a Jew. He was granted counterfeit identity credentials by George’s dad to proclaim George to be a Christian. Mr. Soros in addition had his family name changed to endeavor to shield himself from the dreaded Nazis. The Nazis marched into Hungary, and George’s Jewish sounding family name of Schwartz became seen as an obvious indicator that he is Jewish. His dad changed their family name to Soros. This new word is taken from a seldom used foreign language from the 1800s. It is the language known as Esperanto. The word in Esperanto interprets as “will soar.” In the fullness of time, the Nazis were overwhelmed and he journeyed to London to find education. He investigated the areas of economics and in addition philosophy, and soon he became aware of truth-seeker, Karl Popper. Karl’s attitude asserted that humanity can achieve progress and prosperity for everyone, if the population is liberated and devoid of bullying from social cruelty. Read more about George at The New York Times.

Mr. Soros took advantage of his educational background to become employed by Singer & Friedlander. While at this incredible brokerage agency, George Soros experienced methods to get hold of a colossal volume of assets in the venture, and utilized this cache of capital to sail to America. Mr. Soros was accepted as a US citizen in the year 1961. George then began to find employment on Wall Street by working at an array of successful ventures. The wealth he gained was useful for starting a hedge fund venture, identified as the Soros Fund. Soon, this company identity was modified to be Quantum Fund Endowment. All of the capital that he brought in from his work helped him to shape a charity identified as Open Society Foundation. Visit to know more about George.

Squaw Valley: Water Safety Improving

Squaw Valley, of Olympic Valley, CA, has responded to the news, first reported in November, that its drinking water had been contaminated with E. Coli and coliform bacteria at its upper mountain.

According to the resort, the water is improving after consistent treatment. Three of the four wells serving the resort’s upper mountain show low levels of coliform and no E. coli. Upper mountain restaurants remain closed, and skiers are not allowed to drink the water until the problem is completely resolved. However, there have been no health issues reported, and skiing has been allowed to continue.

Following is a summary of Squaw Valley’s statement:

The facts about Squaw Valley’s upper mountain water quality

In October, a heavy rain storm affected several Placer County water systems. An upgraded water system at Squaw Valley was inundated and contaminated. That was the only system affected. The contaminated water was never available to the public.

Routine testing revealed the contamination and the resort immediately contacted Placer County Environmental Health and the Squaw Valley Public Service District. It also consulted with other water safety experts. With that help, the resort began taking steps to solve the problem and will continue until the water returns to normal. Squaw Valley will not resume regular water usage at High Camp or Gold Coast until health officials and other experts determine that the water is safe.

Squaw Valley takes customer safety seriously. Water safety, and all safety issues, seriously. The resort continues to operate as normal and is providing bottled water at no cost to guests. Squaw Valley will update guests when experts confirm that the issue is resolved.

Eric Pulier, Technology & The Future

We are living in some of the modern of times. Innovation is all around us 24 hours a day as well. Many of the devices today were just a thought or an idea in someone’s head just a few years ago and technology keeps advancing, the products will get even more sophisticated. There is a guy named Eric Pulier and he uses technology to better the lives of people. The guy has an extensive educational background as he’s attended Harvard University and MIT. As a child, Eric Pulier was always a bit more creative than his peers and in the fourth grade, this creativity would appear as he programmed his first computer. That’s right! Before he graduated from high school he had already started a computer database company.

Eric Pulier has built platforms for politicians, created live feeds at a time when live feeds weren’t seem to be possible, and he’s won numerous philanthropic type of award throughout the years. In 2010 he was honored as the top billed nominee at the U.S. Doctors For Africa Conference in The Big Apple. Pulier has developed brilliant educational programs for people who suffer from Multiple Sclerosis as it showed these special individuals who to live comfortably with the disorder. On top of that he has helped to bring in much needed technology to poor communities in Africa as well as in the U.S. The guy can literally do no wrong and his more information click here.

Being the founder of at least 15 companies shows just how business savvy he is. His last founded company was sold for an estimated $350 Million. That’s right! By having such a stronger than normal passion mixed with tireless determination, Eric Pulier is the very definition of the word success.

Branding As A Marketing Tool

Branding gives consumers the chance to choose whether they should purchase a product or not. The new generation is interested in a product because of what it looks like from the outside. Branding has become the focus of most companies. It has become a component of increasing sales. Research by advertising agencies shows that a brand can create sales for a product. People are interested in branding more than the product nowadays. A product can be of good quality, but consumers will not purchase it if it is packaged wrongly. A product may also be of less quality, but people buy it if it branded in the right way.

Advertising plays a smaller role compared to branding. Advertising depends on the branding of the product to promote sales. Branding plays a significant role in selling a product. Lori Senecal is the best when it comes to creating brands for companies. Her exceptional career achievement recently made her the global manager of CP+B company, reports Ad Week. CP+ B is a corporation that uses creative strategies to promote a brand and create other brands. Senecal is the leader of this firm. It is known for its comprehensive branding strategy. It works with companies such as Coca-Cola, Domino’s Pizza, and Turkish Airlines.

Lori Senecal has developed her career with time. She has worked closely with leadership companies in advertising, and she has gained skills on how to develop strategies for the different leadership companies. Lori has collaborated with creative minds in her career history. This has made her earn some of the exceptional advertising skills. She has managed to secure a deal with an airline that was omitted from another company while working with CP+B. This shows her enormous contribution to the growth of the enterprise. She deserves the position. Lori aspires to improve the quality of services given to the client by creating innovative branding strategies for the different companies in her new role.

The leadership opportunity gives her a platform to share her skills through the historical development of her career. It enables her to grow more and learn new things. Lori credits her career to her mentors who have made her achieve her remarkable career advancement. Senecal is called upon to give insights about advertisements and branding. Her contribution to the marketing and advertising is enormous and cannot be ignored. Lori is a role model to many people in society.

For more info, check out her social pages on Linked In and


Fabletics Does For Women’s Activewear What H&M Has Done For Menswear

Fashion is meant to be fun and artistic. However, a lot of people find shopping for clothes to be a chore. For one thing, there is often very little to choose from when it comes to certain areas of fashion. The areas of fashion that are very limited tend to be men and athletic fashion. As a result, those areas of fashion are often dismissed as boring. However, there have been attempts to address these limits. These attempts have been successful. There have been companies like H&M that have brought forth a lot of changes to men’s fashion. A lot of people are impressed with the new styles that men’s fashion has been blessed with.


A similar thing is happening with women’s activewear. This section of clothing has been known to be very limited and boring. Don Ressler has looked at where fashion can go with athletic clothing. Therefore, he has taken the time to open up a new line with Kate Hudson. This new line has brought forth some more designs in men’s fashion. Therefore, women can be amazed at the creativity that has been put into the clothing. They will also be inspired to buy more clothes so that they will be able to express their sense of style.


One thing that can be said about new designs in fashion is that it will increase the sales of the overall industry. Therefore, people are encouraged to use their imagination and figure out where they can go with designs so that people will want to buy them at least out of curiosity. Fabletics has done a good job at pushing the boundaries of fashion with athletic wear. The generic looking clothes have been replaced with a lot of clothes that are designed for specific body types. This will bring out a much better shape for women who dress according to their body type.


Fabletics has shown that it is okay for fashion designers to be creative with any section of fashion and come up with designs that are very different, even outrageous. After all, there are some cases where people may find a new design that looks extremely out there and yet they are interested in trying it out. For one thing, designer stores that attempt this often find themselves with gems that people would not find at Amazon or Walmart. Therefore, sales will increase because of the admiration of these items.